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Your business relies on new customers
When new clients find you through Google, ChatGPT, or referrals - and AI search is increasingly the first touchpoint.
While classic SEO targets Google, GEO (Generative Engine Optimization) optimizes your website for ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. We make your content readable, citable, and recommendable for AI assistants.
36 % of users already use AI search tools
Gartner, 2025
ChatGPT & Gemini are replacing traditional SERPs
Search Engine Land, 2026
Only 12 % of websites are currently AI-optimized
BrightEdge, 2025
Investing in GEO now means claiming the first AI search results before your competition catches up.
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When new clients find you through Google, ChatGPT, or referrals - and AI search is increasingly the first touchpoint.
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When your offering can be precisely described (web design Hamburg, AI automation for businesses), AI assistants deliver targeted answers.
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When authority and proven competence are your selling points - exactly what LLMs evaluate when choosing sources.
Your site ranks well on Google, but not in ChatGPT or Gemini.
We structure content semantically so LLMs recognize it as a citable source.
AI assistants ignore your content or name your competitors.
We build clear authority signals - links, citations, structured data.
Your expertise is not reflected because the content is too shallow.
We develop in-depth content that LLMs evaluate as reliable information sources.
GEO starts with an audit: We analyze how AI search engines currently see your website and where optimization potential lies.
GEO Quick Check
from 500 €
AI visibility analysis, structured data audit, 5 concrete quick wins.
Full GEO Optimization
from 1,800 €
Content restructuring, FAQ/HowTo schema, authority building, GEO reporting over 3 months.
All prices are starting prices. Final scope depends on content volume, technical complexity, and desired depth.
We test your website across major AI search engines (ChatGPT, Gemini, Perplexity, Claude) and document if and how you are mentioned.
We review your content for completeness, semantic depth, and correct structured data markup (FAQ, HowTo, Article, Product).
We rewrite your content following GEO principles: clear H2/H3 structures, concise summaries, citable facts, and authority links.
We track how your mentions in AI search results evolve and adjust the strategy iteratively.
| Aspect | SEO | GEO |
|---|---|---|
| Target Platform | Google, Bing, DuckDuckGo | ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews |
| Content Format | Keywords, Meta Tags, Backlinks | Semantic depth, clear Q&A structure, citable facts |
| Structured Data | Nice-to-have | Essential (FAQ, HowTo, Article) |
| Authority | Domain Authority, Backlinks | Citations, expert status, proven competence |
| Success Metrics | Rankings, Traffic, Conversions | Mentions in AI responses, source citations, generated leads |
GEO is the optimization of website content for AI-generated search results. While classic SEO aims to rank as high as possible in Google SERPs, GEO focuses on being selected as a trusted source by AI assistants like ChatGPT, Gemini, or Perplexity. This requires different content formats: clear, fact-based statements, semantic depth, and comprehensive structured data markup.
No - GEO complements SEO. Google integrates AI Overviews into its search results, and other AI assistants are increasingly replacing traditional search. The best strategy is a combined one: optimize for both traditional search engines and AI-powered answers. Both channels are relevant in 2026 and will continue to intertwine.
Unlike classic SEO, there is no traditional ranking. You measure GEO success by whether and in what context your website is mentioned in AI responses. We document this through regular test queries in ChatGPT, Gemini, and Perplexity, tracking how often your brand appears as a source - including context (positive, neutral, negative) and which competitor is mentioned instead.
Initial results are often visible within 2-4 weeks once optimized content is picked up by AI models. AI assistants crawl current content regularly - unlike Google, where new pages can take weeks or months. However, one-time optimization is not enough. GEO requires ongoing maintenance as AI models and their data sources constantly evolve.
No - GEO works with the same technical foundation as SEO: a clean HTML structure, good loading speed, and most importantly correct structured data (JSON-LD). The difference lies in the content: AI assistants prefer clear, fact-based statements in logical organization. Our focus is on the semantic quality of your content, not additional technology.
Let us check in 30 minutes how ChatGPT, Gemini and Co. currently see your business - and where we can start optimizing.